Google Analytics is a powerful tool that tracks and analyses website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Marketing
Contains information relating to the user's marketing campaigns. These are shared with Google AdWords / Google Ads when Google Ads and Google Analytics accounts are linked together.
90 days
User ID and session
Identifier used to identify users and sessions
2 years after the last activity
Servers
Used to monitor Google Analytics server request counts
10 minutes
Sessions and visit
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing Sessions and Visits cookie. The cookie is updated each time data is sent to the Google Analytics server.
30 minutes after the last activity
Google Analytics
Used only with older Urchin versions of Google Analytics and not with GA.js. Was used to distinguish new sessions from visits at the end of a session.
End of session on browser
Traffic source
Contains information about the traffic source or campaign that directed the user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Analytics server.
6 months after the last activity
Bespoke Information
Contains personalised information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated each time new data is sent to the Google Analytics server.
2 years after the last activity
A/B test
Used to determine if a user is included in an A/B or multivariate test.
18 months
Identifier
Identifier utilisé pour identifier les utilisateurs
2 years
Google Analytics
Used by Google Analytics to determine which links on a page are clicked
30 seconds
Identifier
Identifier utilisé pour identifier les utilisateurs
2 years
ID 24h
ID used to identify users for 24 hours after their last activity
24 hours
Google Tag Manager
Used to monitor the number of Google Analytics server requests when using Google Tag Manager
1 minute